Social Media Marketing Test
60 business situations. One best decision per situation.
Candidate instructions
- Every question describes a real-world marketing problem. Select the single best next decision.
- Options are intentionally similar. Focus on evidence, business impact, sequencing and risk.
- Assume the brand has permission to access its own account data and that the stated budget is available.
- Do not assume that high reach, low CPM, follower growth or a platform-reported conversion automatically means profitable growth.
- All 60 questions must be answered before you can submit.
- Your score and answer key remain hidden until submission.
Market scenarios reference Kolkata, Mumbai, Delhi and Bengaluru. City characteristics are hypotheses to validate with campaign data—not fixed stereotypes about residents.
Assessment results
Performance by skill area
These scores indicate how well the candidate handled the scenarios in each area. They are not a formal certification.
Answer review
Expand any question to see the correct answer, your selection and the reasoning.
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