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GENERATING LEADS
You don't need more followers.
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LESSON 11 - Customer Journey Optimisation & Conversion Rate Optimisation (CRO) | FREE DIGITAL MARKETING CLASS
Mriganka Sekhar Ganguly
October 09, 2026
ALLGROWRHYTHM · LESSON 11
More Visitors. More Buyers.
Why do interested people leave without buying?
Traffic is not salesFind the broken step
01
Follow the customer
Tap any stage to see what happens.
DiscoverSees a post
InterestedWants the book
EnquireOpens WhatsApp
EvaluateChecks price/stock
PurchasePlaces an order
01
Discovery
The customer notices a book post while scrolling Facebook.
The journey is connected. A problem at any stage can stop the sale.
02
Where are people disappearing?
One example. Four steps. A shrinking audience.
Reach10,000
Clicks200
Enquiries20
Orders5
95%
Of reached people did not become confirmed buyers in this example.
Reach does not mean every person saw or considered the offer. These numbers illustrate the funnel, not a universal benchmark.
Reach → Click2%200 ÷ 10,000
Click → Enquiry10%20 ÷ 200
Enquiry → Order25%5 ÷ 20
03
What should we fix first?
Choose an action for this bookstore.
Spend more on adsCheck enquiry frictionPost more content
04
Test. Don't guess.
Two versions. One clear objective.
VERSION A
READ MORE
Explore our books
Browse our collection.
Learn more
Qualified enquiries
12
VERSION B
FIND YOUR BOOK
Looking for a Bengali book?
Ask us about availability on WhatsApp.
Check availability
Qualified enquiries
18
Run the experiment
Tap to reveal the results of this illustrative test.
Important: These are illustrative results. In a real test, compare audiences and time periods fairly, use enough data, and check purchase quality—not just enquiry count.
05
See the impact of one improvement
Move the slider. Watch the numbers change.
Reset values
Estimated orders5per month
Enquiries20
Order rate25%
Remember: This is a simple estimate, not a forecast. Actual orders depend on stock, price, response speed, trust, delivery and other factors.
LESSON 11 · KEY IDEA
Fix the leak before adding more water.
ObserveDiagnoseTestMeasure
Improve one meaningful step at a time.
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